K-beauty finds from summer sale H&M Hennes & Mauritz It's Skin Power 10 serum buy Korean skin care online K-beauty Blog Europe

K-beauty finds from this year’s summer sale!

Department stores selling K-beauty in Sweden are for example H&M, Åhléns and Kicks. Here are my latest finds from the sales.

A few weeks ago I found a lot of K-beauty products at H&M’s sale. Many of you asked me in which store, because every H&M in Sweden doesn’t seem to sell Korean skin care? I bought all of these products from the Korean brand It’s Skin at H&M in Kista Centrum and at H&M Götgatsbacken / Slussen in Stockholm City. I have also seen K-beauty sales at H&M in Mall of Scandinavia. My tip is to browse around different stores or search for K-beauty online. However, it seems that H&M is reducing their K-beauty range at the moment, and maybe waiting for the next wave. H&M is often quick to adjust the range of brands to current trends. I’m hoping for more K-beauty on the future!

K-beauty finds from summer sale H&M Hennes & Mauritz It's Skin Power 10 serum buy Korean skin care online K-beauty Blog Europe

Åhléns in Stockholm has also got a really good K-beauty sale going this year. I have seen a lot of discounts on Korean products at Åhlens in Mall of Scandinavia and especially at Åhléns City in Stockholm. Åhléns have had sales of brands like Mizon, Missha, It´s Skin, Blithe and Too Cool For School. Åhléns City’s K-beauty range is really great if you have the opportunity to go there. See image below from this year’s Åhléns summer sale.

K-beauty finds from summer sale Åhlens buy Korean skin care online K-beauty Blog Europe

Buy K-beauty online in Swedish stores

The K-beauty range in smaller cities in Sweden is very limited. Then it’s time to search for K-beauty online. For example, at Kicks which sells Korean brands like Benton & Cremorlab. Åhlens also has really good selection of brands online including Missha, Too Cool For School, It´s Skin, Benton, Blithe, Shangpree, Cremorlab and Aromatica. I would also like to push for Eleven offering a whole K-beauty section on their web site. Here you will find brands like Holka Holika, Skin79, It´s Skin, Mizon, Huxley, Benton, Kocostar, Leaders, J.ONE, Mediheal, Manefit and many more. Lyko also has a very good selection of Korean products including brands like Tonymoly, Mizon, Missha, Holika Holika, A’pieu, Shangpree, Kocostar, Dr. jart+, Aromatica, Benton, Berrisom and Cremorlab to name a few. And clearly you can’t forget about Sephora online! Here you will find brands like Tonymoly, Belif, Dr Jart+, Erborian, Caolion and Kocostar among others.

From where do you shop for K-beauty? In a physical store, online or do you order directly from Korea? Please share in the comments.

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