K-beauty finds from summer sale H&M Hennes & Mauritz It's Skin Power 10 serum buy Korean skin care online K-beauty Blog Europe

K-beauty finds from this year’s summer sale!

Department stores selling K-beauty in Sweden are for example H&M, ร…hlรฉns and Kicks. Here are my latest finds from the sales.

A few weeks ago I found a lot of K-beauty products at H&M’s sale. Many of you asked me in which store, because every H&M in Sweden doesn’t seem to sell Korean skin care? I bought all of these products from the Korean brand Itโ€™s Skin at H&M in Kista Centrum and at H&M Gรถtgatsbacken / Slussen in Stockholm City. I have also seen K-beauty sales at H&M in Mall of Scandinavia. My tip is to browse around different stores or search for K-beauty online. However, it seems that H&M is reducing their K-beauty range at the moment, and maybe waiting for the next wave. H&M is often quick to adjust the range of brands to current trends. I’m hoping for more K-beauty on the future!

K-beauty finds from summer sale H&M Hennes & Mauritz It's Skin Power 10 serum buy Korean skin care online K-beauty Blog Europe

ร…hlรฉns in Stockholm has also got a really good K-beauty sale going this year. I have seen a lot of discounts on Korean products at ร…hlens in Mall of Scandinavia and especially at ร…hlรฉns City in Stockholm. ร…hlรฉns have had sales of brands like Mizon, Missha, Itยดs Skin, Blithe and Too Cool For School. ร…hlรฉns City’s K-beauty range is really great if you have the opportunity to go there. See image below from this year’s ร…hlรฉns summer sale.

K-beauty finds from summer sale ร…hlens buy Korean skin care online K-beauty Blog Europe

Buy K-beauty online in Swedish stores

The K-beauty range in smaller cities in Sweden is very limited. Then it’s time to search for K-beauty online. For example, at Kicks which sells Korean brands like Benton & Cremorlab. ร…hlens also has really good selection of brands online including Missha, Too Cool For School, Itยดs Skin, Benton, Blithe, Shangpree, Cremorlab and Aromatica. I would also like to push for Eleven offering a whole K-beauty section on their web site. Here you will find brands like Holka Holika, Skin79, Itยดs Skin, Mizon, Huxley, Benton, Kocostar, Leaders, J.ONE, Mediheal, Manefit and many more. Lyko also has a very good selection of Korean products including brands like Tonymoly, Mizon, Missha, Holika Holika, A’pieu, Shangpree, Kocostar, Dr. jart+, Aromatica, Benton, Berrisom and Cremorlab to name a few. And clearly you can’t forget about Sephora online! Here you will find brands like Tonymoly, Belif, Dr Jart+, Erborian, Caolion and Kocostar among others.

From where do you shop for K-beauty? In a physical store, online or do you order directly from Korea? Please share in the comments.

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