Korea’s most popular skin care & makeup brands

Check out some of the most popular brands in Korea and their best selling products:


Koreas mest kända varumärken inom hudvård och makeup, Innisfree. K-beauty Sverige.

Innisfree

Innisfree was created in 2000 by Amore Pacific, and provide natural skin care and makeup without additives. Affordable products. Has profiled themself as Korea’s first all-natural skin care company. The Green Tea line and the Volcanic Clay Mask are already Korean classics, as well as the Innisfree Orchid Cream.
Innisfree


Koreas mest kända varumärken inom hudvård och makeup, TonyMoly. K-beauty Sverige.

TonyMoly

TonyMoly was launched in 2006 and has since then found the way to Europe and Sephora. TonyMoly profiles themself as the street culture’s own brand of high quality skincare, often in fun, colorful packaging that looks like fruits, vegetables or animals.
TonyMoly


Koreas-mest-kanda-varumarken-inom-hudvard-och-makeup-k-beauty-skin-food

Skin Food

Skin Food’s concept is to create affordable beauty products and skin care based on the nutritional value of high quality food. “You are what you eat” kind of thing, a lifestyle brand. The products are healthy for the skin and contain high quality vegetables, fruits or other nutritious foods. The Skin Food Black Sugar Mask and Salmon Concealer are some of their most famous products.
Skinfood


Koreas mest kända varumärken inom hudvård och makeup, HERA. K-beauty Sverige.

HERA

HERA is a subsidiary of Amore Pacific, and was founded in 1995. A luxurious Korean high-end brand that has pushed forward the research on cellular level and bioactive substances for over 30 years. Their high-tech skin care and excellence in cells and skin have developed new innovative beauty products for years and years. Some well-known products among others are HERA’s Cell Essence, UV mist cushion foundation and their BB / CC creams.
HERA


Koreas mest kända varumärken inom hudvård och makeup, su:m37. K-beauty Sverige.

SU:M37

SU:M37 is a Korean high-end luxury brand that focuses on all natural, paraben free, color free and fragrance free products. SU:M37 uses the so-called bio fermentation technology, a kind of fermentation process that is very popular in Korean skin care products. Some famous SU:M37 products are the Water-full Skin Refresher, Miracle Rose Cleansing Stick and the White Award Ultimate Whitening Ampoule.
SU:M37


Koreas mest kända varumärken inom hudvård och makeup, IOPE. K-beauty Sverige.

IOPE

IOPE akso belongs to the Amore Pacific Corporation and their catchwords are “Technology, with renewed focus on life and vitality”. IOPE aims to create reliable and safe products that deliver results with the help of biotechnology. IOPE is mainly focused at the Asian market and the Asian women. Iope Air Cushion Compact is their absolutely most famous korean product.
IOPE


Koreas mest kända varumärken inom hudvård och makeup, Missha. K-beauty Sverige.

Missha

Missha was the Korean company that started the trend with dupes in Korea. They took expensive high-end luxury products and made affordable copies or dupes. One example is an absolute bestseller in Korea, the Missha Time Revolution Night Repair ampoule which is a dupe for the Estee Lauder Advanced Night Repair. The first treatment essence is another iconic Korean product by Missha.
Missha


Koreas mest kända varumärken inom hudvård och makeup, Etude house. K-beauty Sverige.

Etude house

Etude House was founded in 1985 and release up to 30 new products each and every month. The products are affordable and targeted towards a broad audience of customers. One of their best selling products is the Moistfull Collagen Cream which is a dupe for the Cliniques moisture surge. Precious Mineral BB Cream Bright Fit SPF30 PA ++ and Wonder Pore Freshner are also bestselling products in Korea.
Etude House


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Too cool for school

Too cool for school is a playful, fun and colorful brand which offer affordable skin care and makeup products to the younger consumer. Bestsellers in Korea are the Too Cool for School Hot Girl Lip Sticks Lipstick and the Foundation BB After School Lunchbox.
Too cool for school


Koreas mest kända varumärken inom hudvård och makeup, Sulwhasoo. K-beauty Sverige.

Sulwhasoo

Korean luxury brand Sulwhasoo is part of the Amore Pacific Corparation and dates back to 1932. It uses eg nano-technology and ancient knowledge of traditional Korean medicinal herbs in their skin care products. Sulwhasso is one of Korea’s most famous brands and Korean women in all generations swear by their products. The History of Whoo is a spin-off from Sulwhasoo but hasn’t quite reached legendary status yet. Well known Sulwhasoo products are the ginseng skin care line, specially the cream and the serum.
Sulwhasoo


Koreas mest kända varumärken inom hudvård och makeup, Laneige. K-beauty Sverige.

Laneige

Laneige is also part of the Amore Pacific and the brand focuses on moisturizing hydrating products using water technology called Advanced Water Science. Two of their most famous products are the Water Sleeping Mask and the Water Bank Essence which is a dupe for the Chanel Hydra Beauty Serum. The target audience is primarily women between 20-35.
Laneige


Koreas mest kända varumärken inom hudvård och makeup, Banila Co. K-beauty Sverige.

Banila Co

The company was founded in 2005 by F & F and originally started with makeup for women between age 20-30. Banila Co’s absolutely most famous korean product is without a doubt their Clean It Zero cleansing balm, which is already a cult classic in Korea and an award-winning skin care product in Allure Magazine.
Banila CO


Koreas mest kända varumärken inom hudvård och makeup, Mizon. K-beauty Sverige.

Mizon

Korean brand Mizon offer affordable products at high quality by having their own labs and factories. The products are gentle without irritating the skin. Many of Mizon’s products are already best-sellers in Korea, including the Mizon All in one snail repair cream
and several different serums.
Mizon


Koreas mest kända varumärken inom hudvård och makeup, amore pacific. K-beauty Sverige.

Amore Pacific

Amore Pacific is a real Korean classic and a great concern to many Korean brands such as Laneige, Innisfree and Sulwhasoo. In their high-tech luxury skin care products one will find ingredients like botanicals, green tea, Korean ginseng, matsutake mushrooms and bamboo. Amore Pacific even has a private garden on the island of Jeju, where they harvest green tea for their skin care products. With innovative technology Amore Pacific is the largest beauty empire in Korea. Well known products include the Time Response Skin Renewal Gel Cream and Moisture Bound Skin Hydration Energy Delivery System.
Amore Pacific


Koreas mest kända varumärken inom hudvård och makeup, Thefaceshop. K-beauty Sverige.

Thefaceshop

An affordable budget brand that focus on all-natural ingredients. The company was launched in 2003 in Korea and became the 3rd largest cosmetics company in Korea within two years. Thefaceshop bestsellers are the sheet masks, serums and BB creams. Some popular products are the Smim Fermented Concentrate Comprehensive Treatment Essence, Raspberry Roots Eye Patch, Myeonghan Miindo Yul Eye Cream and the Chia Seed line.
Thefaceshop


Jämföra Koreansk hudvård med Estee Lauder, Chanel eller Son & Park. K-beauty Sverige

Son & Park

The company was founded by the two makeup artists Son, an expert on skin and base, and Park with an exceptional sense for color. Son & Park offers everything in makeup and also some skin care. Their absolute best selling product in Korea, is the toner Beauty Water that has become a korean cult classic. Other popular products from Son & Park is among others the Uv Watercolor Cream and Glow Ring Foundation.
Son & Park


Koreas mest kända varumärken inom hudvård och makeup, The History of Whoo. K-beauty Sverige.

The History of Whoo

A mythical luxury brand in Korea, and one of the very best. The History of Whoo is a spin-off from Sulwhasoo but hasn’t quite reached legendary status yet. The brand has a unique texture to their creams that you can’t find anywhere else. Thick, buttery, rich creams that are well absorbed by the skin. With the help of nanotechnology the active ingredients reaches deep into the skin and provides super effective results. They also use ancient medicinal herbs in their formulas. The History of Whoo Hwa Hyun lotion, Hwa Hyun Eye Cream and Gongjinhyang nok-Yong Pack are some of their best selling products in Korea.
The History of Whoo


Koreas mest kända varumärken inom hudvård och makeup, Holika Holika. K-beauty Sverige.

Holika Holika

Holika Holika is owned by ENPRANI Co. Ltd. and belongs to the Samsung & CJ Group. Founded in Korea in 2010. Holika Holika’s colorful designed products targets primarily the younger conscious women and men in Korea. High quality formula and the best ingredients at an affordable price. The company focuses on fun and practical products that deliver results. Some well-known products are the Black Snail line, Holika Holika Pignose Clear Blackhead 3-Step Kit and the Aloe 99% Soothing Gel.
Holika Holika

More best sellers in Korea

SK II

SK II is a prestigious beauty brand founded in 1980 in Japan. Because their products are extremely popular in Korea, they are worth mentioning even though they are Japanese. Most famous product is by far the SK II Facial Treatment Essence, and also their Skin Signature Eye Cream.

Use tag “Korean Bestsellers” to find posts about Korea’s best and most popular products in this blog.